Services
Shape, Build & Run
Two products, and the option of not doing the work yourself. Shape, Build & Run sits beside Search and Optimizer for teams who would rather buy the outcome than the API — positioning, implementation, and keeping it accurate once it is live.
What are the Shape, Build & Run services?
Three stages you can take in order or pick from. Most engagements start with Shape, because a report that nobody acts on is just a number.
Shape
Decide what is worth doing before anyone builds it.
We run your site through the Optimizer, read the report with you, and turn the findings into a plan with an order to it. You get a written view of where content is invisible to AI answer engines, what to fix first, and what to leave alone.
- Optimizer report walkthrough, findings ranked by effort and impact
- Content and information-architecture recommendations
- A written plan you keep, whether or not we build it
Build
Implementation, done with your team rather than around it.
Ingest configuration, search tuning, widget embedding and the content work the report called for. We work in your stack and hand over something your team can maintain — no black boxes, no bespoke runtime only we understand.
- Ingest and crawl configuration for your site structure
- Search integration via widget or REST API
- Content and markup fixes that move the AEO score
Run
Keep it accurate as the site changes.
Sites drift. Pages get added, restructured and retired, and answer quality follows. We re-run the Optimizer on a regular cadence, act on what moved, and keep the index reflecting what your site actually says today.
- Scheduled re-crawls and Optimizer runs
- Score tracking with the work that follows from it
- A named contact who already knows your setup
How do the services relate to the products?
Search and Optimizer are the products, and they work on their own — self-serve, documented, no engagement required. The services are for when you would rather not staff the work. Nothing here is a separate product to buy or a feature locked behind a consultant.
The Optimizer analyses up to 50 indexed pages per run — sized for a scorecard, not a full-site audit. On a large estate that report tells you where to look; the Shape stage is where we work out what to do about the rest.
Who are the services for?
- Councils, universities and sports bodies with large content estates and small digital teams
- Agencies rolling SurfableAI out across a client portfolio
- SaaS teams who want docs search working properly without owning the tuning
- Anyone whose Optimizer report named more work than their team has time for
Where do engagements start?
Usually with a conversation about your site and an Optimizer report. Scope and terms are agreed per engagement — tell us what you are working with and we will tell you honestly whether we can help.